Challenge provides opportunity for those with vision.

Meet Credit Union of New Jersey’s Jaime Gangone. Jaime started her career at the credit union in September 2010 as a Business Development Representative and has been promoted several times—most recently to Business Development Manager.

A completely new landscape

Nothing prepared her for the challenges presented by the COVID-19 pandemic in New Jersey, one of the hardest hit states nationwide. Business Development suddenly looked nothing like it used to: no employees in the office, everyone working from home and all meetings happening virtually. As an integral member of the Business Development team, what could she do to remain relevant to members and SEG’s alike?

They say when the going gets tough, the tough get going. In early April and without hesitation, Jaime took the initiative to set up regularly scheduled webinars—from scratch. With no prior framework to use, she set up this comprehensive program in just three days. Jaime has recruited attendees through email, LinkedIn and Facebook, inviting them to seminars on a wide range of topics, including financial fitness, retirement planning and home buying.

Going digital with small mass communication

They say when the going gets tough, the tough get going. In early April and without hesitation, Jaime took the initiative to set up regularly scheduled webinars—from scratch. With no prior framework to use, she set up this comprehensive program in just three days. Jaime has recruited attendees through email, LinkedIn and Facebook, inviting them to seminars on a wide range of topics, including financial fitness, retirement planning and home buying.

Response and attendance have exceeded expectations, with webinar participation often above 30 attendees. Many sessions are co-hosted with expert partners to stimulate conversation. From certified financial counseling to the value of credit union membership to various loan programs, solutions are offered and follow-up appointments are scheduled via Signup Genius.

Challenging times call for creative solutions. Jaime is going above and beyond, redefining Business Development for Credit Union of New Jersey. We salute her.